Business Strategy and Executing Business Strategy Must Be Balanced

Business strategy is very important to build a new small business so that business can survive against the tight competition and still get consumers and our small business still operate. Business strategy can be how to get customers, how to increase sales, how to get more profit, improve service quality, improve productivity, etc.

As an entrepreneur, we will never be separated from the business strategy. We must be clever to run a business, the competition and deal with problems that can threaten the existence of our small businesses. But, business strategy is not the key for business success. Business strategy is very important, but don't forget how to execute the business strategy. Planning business strategy and executing business strategy must be balanced.

Talking about planning business strategy and executing business strategy, it reminds me with a book "Execution, The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan. Do you ever read it? This book review on the importance of strategy in business. But a more important and people often forget is how to execute that strategy and how to apply business strategy into real actions that are useful for the company in achieving the objective.

This book is very interesting. He describes that in 2000, there was 20% of the world's top 100 companies (taken from the Fortune 100) CEO is dismissed or the sack or resign before the requested time. Why? In fact the CEO was not able to execute the strategy that has been described.

People always think about a good business model, strategies on how to become successful, what techniques should be done to achieve extraordinary success. They have the brilliant brain, genius, smart, MBA from top universities, have recognized a high IQ, and carefulness in work to see the market. But often fail. Why? They appeared not realistic. They do not see the execution as the best strategy. In other words, they do not run strategy with a good way.

If you want to become a successful entrepreneur in the business, think your business strategy with the well and execute a business strategy that has you made well also. Business strategy and executing business strategy must be balanced.